The Beginning of Familyinn and Our Vision

Familyinn's representative, Sugimoto, was born and raised in Tokyo. After entering university, he chose to drop out and start his own business, prioritizing the pursuit of what he loves and the realization of his ideal world over career advancement, income, and academic credentials. Despite opposition to this path, he left home at 21 and, with the support of many, was able to launch Familyinn.

The inspiration for creating Familyinn originated from his sense of discomfort with Tokyo's lifestyle. For instance, when someone collapses in front of you, do you stop to help, or do you ignore them and walk away? From his five years of traveling around rural Japan from ages 21 to 26, he found that in rural areas, people are much more likely to offer help to those in need.

In the city, he felt that people's daily interactions were too little and there were fewer opportunities to assist those in need. In contrast, the rural areas had a strong spirit of mutual help, and through experiencing the local culture and history, he realized the importance of human compassion and empathy. His experiences of interacting with communities and nature nurtured his sensitivity, leading to his desire to create Familyinn, aiming to build a society where people help those in need without expecting anything in return.

He believes that having both social and emotional indicators, IQ and EQ, makes a person strong. Cities and rural areas have mutual support relationship, and both are attractive. He believes that by complementing each other and leveraging their strengths, more people can lead fulfilling lives. He encourages everyone to experience various things through Familyinn, hoping that it brings positive changes in their perspectives on life. Thank you very much for reading!

Familyinn representative Tomoya Sugimoto